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Internet users cast their net further

Internet used extensively for car research
Internet used extensively for car research

PEOPLE who use the internet to find dealers and compare prices for cars are more willing to travel to purchase a vehicle, research by Glass’s has shown.

Of those who use the internet, 58 per cent are prepared to travel over 25 miles to buy the car of their choice, compared with only 30 per cent of non-users of the web.

Although just two per cent use the internet to actually purchase a car, it is used extensively in influencing the purchasing process.

Of those polled, 37 per cent use the web to compare car prices, 23 per cent visit manufacturers websites, 21 per cent use the internet to locate a dealer, 19 per cent compare car specifications online and 16 per cent browse for road tests.

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