Wards MD Aldo Sotgiu explains why selling at the right price is more important than ever

Sponsored Editorial by Aldo Sotgiu, managing director of Wards

In the eerie month of October, the real estate landscape has been cast in a shadow of uncertainty, leaving many to ponder whether now is the best time to embark on the journey of finding a new home.

As the autumn leaves fall, so too do the average new seller's asking prices, with an increase of just 0.5%.

Aldo Sotgiu, managing director of Wards estate agent
Aldo Sotgiu, managing director of Wards estate agent

This rise is the smallest seen at this time of year since the chilling days of 2008, falling far below the historical norm of a 1.4% increase for October.

Nonetheless, in the dimly lit corridors of the housing market, buyers remain active, prowling for the perfect property at the right price.

Now more than ever, it is important that sellers seize attention with a competitive price from the very beginning of marketing your property.

Starting with an inflated price that later dwindles can be a grave error, casting a shadow over the prospects of a successful sale.

Wards’ Hythe branch taking part in the town's Halloween treasure trail in October. Picture: Wards
Wards’ Hythe branch taking part in the town's Halloween treasure trail in October. Picture: Wards

There are a number of truths about the housing market that it’s important to know when selling your home.

Firstly, the number of potential buyers inquiring about available homes for sale stands 8% higher than the market's more tranquil days in 2019.

Secondly, the importance of immediate buyer interest is undeniable. If a property receives its first buyer inquiry on the very first day of marketing, Rightmove data reveals a 60% greater likelihood of finding a buyer.

Thirdly, the proportion of homes successfully finding a new owner has fallen from an impressive eight in ten at the zenith of the market frenzy to a more subdued six in ten, underscoring the critical need for competitive pricing to truly distinguish one's property.

So, is the market as chilling as the media portrays it to be?

In short, there is room for improvement.

The year has seen both price surges and tumbles, making it a turbulent journey for all involved.

However, one must not be paralyzed by the haunting headlines, for the market persists. People continue to move, and homes are still changing hands.

The key to navigating these murky waters is to equip yourself with the right tools and to surround yourself with seasoned professionals who can guide you through this enigmatic terrain.

In a world filled with uncertainty, seeking the advice of seasoned experts is your best chance to emerge unscathed. So why not get in touch with one of our experts?

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