COACH company The Kings Ferry Travel Group and integrated marketing agency Adams Creative have agreed a deal to work together.

The Medway-based coach firm has enlisted the Maidstone agency to handle its new media services, public relations and design and advertising.

Adams Creative managing director Mike Adams said: "The Kings Ferry Travel Group needed a fully integrated agency working across new media, PR, space buying and design.

"We are delighted to have won the business and we look forward to working with Kent’s largest coach operator on a number of exciting projects."

Steve O’Neill, managing director of The Kings Ferry Travel Group, said: "I am delighted to be working with the team at Adams Creative and have high expectations of the creative work it can achieve for us."